We specialize in email marketing
Our approach is based on analytics, personalization, and segmentation to deliver the most relevant messages to the right subscribers at the right time
Audit of existing email program, customer data, and delivery systems. We benchmark key findings including processes, capabilities, and reporting against best practice.
Detail the requirements to optimize or active programs. Determine the data, products, and organizational dependencies for each opportunity.
Quantify and prioritize opportunities based on KPI, engagement criteria, and organization readiness. We identify “quick hits” and longer terms opportunities.
Create the road map of tasks, requirements, timing, and measurement of efforts. We work on building the optimal email program.